Custom Fonts

There are dozens of ways modern digital fonts can be customized, such as simply adding a glyph or two, fixing spacing and kerning issues, changing format, making a new font with a different proportion, perhaps a whole family of weights, proportions or slants. Type Associates consults to advertising agencies, designers, publishers and other font users to customize existing fonts* or create new fonts from the ground up. Finished fonts can be generated in Opentype, Truetype and a variety of webfont formats.

Common requests include adding a corporate logo or other keystroke, improving spacing and kerning, removing blemishes or creating additional font weights, proportions, obliques and font formats. See some examples.

Optical Size Versions

The majority of font users may be unaware that most digital fonts available for use today are in fact generated from the display size designs of typefaces that were originally intended for text usage. In other words, the typefaces have been digitized from the drawings of 72 point masters for example and modern technology and reproduction methods, advancements in printing technology and papers take care of the optical size requirement. Almost. To overcome this problem we have developed a procedure for improving the readability of text when using scaleable fonts by creating optical size versions of fonts for use within a narrow range of sizes – say 7 point through to 10 point, beyond which the original display size design may suffice, within which the algorithmically scaled display size version may appear spindly or even break up when it hits paper, in particular newsprint.

Multiple Master technology

An extension to the optical size argument is a solution that may provide users with a multiple master version of a font that is designed to scale from an optimized text size version up to any chosen size, using interpolation (morphing) to create instances. In other words, if the text size version is optimized for 7 point, create a multiple master instance of an interpolation for an optically tuned 14 point or 16 point design size.
As font editing is a specialised and exacting skill, it not only requires a knowledge of fonting technology but typographic and visual expertise as well. We have more than 40 years experience in typeface design and have made contributions to many of the world’s major font libraries, mastered all the major font editing programs to ensure our customers reliable, trouble-free font data on all platforms.

Editing existing fonts

We can edit existing fonts (conditional on proof of license agreement), create new styles in weight, proportion or angle axiis, create lined variants and add-in new characters, symbols or logos. We can generate new cross-platform fonts in Truetype as well as Opentype which allows for a greater number of glyphs and can include numerous intelligent features such as multi-glyph ligature substitution, swash initials and other stylistic variations or alternatives, fractions, ordinals or small capitals or ornaments.

Add logos, symbols or signatures

Complex vector graphic logo artwork can be divided into keyable divisions enabling a logo or symbol to be ‘keystroked’ just like all other text. Logos can be added to existing fonts and allocated to an unused key or combination of keys if practical, or, stand-alone fonts can be created perhaps incorporating other vector graphics like a signature and used in your documents like any other font.


New fonts from scratch.
This first set of examples shows fonts that have been created using client artwork drawn in Adobe Illustrator and placed on a font grid and metrics added.