There are dozens of ways modern digital fonts can be customized, such as simply adding a glyph or two, fixing spacing and kerning issues, changing format, making a new font with a different proportion, perhaps a whole family of weights, proportions or slants.
Type Associates consults to advertising agencies, designers, publishers and other font users to customize existing fonts* or create new fonts from the ground up. Finished fonts can be generated in Opentype, Truetype and a variety of webfont formats.
Optical Size Versions
Variable Fonts technology
Editing existing fonts
Add logos, symbols or signatures
Additional Opentype Features
For example: if Discretionary Ligatures exist in the font and a Feature is included, the user may change a combination of glyphs for a ligature of those glyphs that has been designed to improve appearance, fit or avoid elements clashing. Common ligatures are doubles; ee gg ll mm nn oo, or stylistically embellished combinations such as Th. Modern Opentype fonts usually include Stylistic Sets that pre-determine combinations of features that can be switched on or off by the user.
Colour fonts are coming
New fonts from scratch.
Customised existing fonts.
These examples are existing fonts that our clients have provided evidence of permission to make changes to. These showings may not reveal the subtle changes that make a huge impact on an ad campaign or the simplification that their mere existence may have provided to the user.